What steps are you taking to improve your mobile marketing strategy? Today, over 50% of Google searches are performed from a smartphone or tablet. If you don’t have a mobile marketing strategy, you may not reach as many users as you would like.
There’s more to mobile marketing than simply making sure you use responsive web design. But, you won’t have to completely rethink your SEO marketing strategy. There are a few steps that you can take to make your mobile marketing more effective. Here are 4 simple SEO tips you can use.
One of the first steps that you should consider is to improve your local search optimization. Do you know that Google tries to include geographically relevant results in search queries? In practice, when a mobile user performs a search, Google will prioritize results based on the physical location of the user.
So, you need to include your business’s name, address, and phone number on your site. This is especially true if you operate a local business. If you’re using schema on your site, make sure you tag your geographical information correctly.
Along with including geo-tags on your web pages, you should submit your info to local directories too. Clear, this process can be time-consuming (Simple SEO Tips). But, if you want to speed up the process, take advantage of online tools that automated submission to these local directories.
2. Optimize Your Page Speed with Simple SEO Tips
The next step is to optimize your page speed to avoid loosing users. Remember, mobile users don’t always have access to high-speed internet. On top of that, it takes longer to load big sites on smartphones and tablets. This means you need a fast loading page for just mobile users .
Make no mistakes, if your site takes too long to load, mobile users will find another site. According to one survey of mobile internet users, the majority of people are only willing to wait between 6 and 10 seconds for a page to load.
Use an online page speed test to determine how long your page takes to load. If it passes the 10-second barrier, then you should consider taking steps to increase your speed without loosing quality. So, you need to trime some content or remove certain features to increase your pages speed.
3. Never Block Scripts or CSS
Therefore, by blocking these items, you’re limiting your Search Engine Optimization on mobile devices and in mobile search results. Instead of blocking elements, you better make sure they’re visible and accessible on all modern mobile devices.
4. Pay Attention to Your Analytics Dashboard
As a final tip, pay attention to your analytics. When you use Google Analytics and other data analytics services to monitor website traffic, make sure that you dig down into the behavior of your visitors, users, followers and customers. Carefully, analyze the differences between mobile and desktop users.
Is your bounce rate on mobile devices much higher than your bounce rate on desktops? If so, your site may be taking too long to load. Are you having problems converting mobile users? then, your call to action may not be visible or clickable. Pay attention to your analytics dashboard and differentiate between mobile and desktop.
Whenever a strategy seems ineffective, it is important to take a fresh look at the steps that you’re taking. These aren’t the only steps that you should take to improve your mobile marketing efforts. But, they’re a good start.
Hopefully, you can master these tips to improve your mobile marketing strategy. For free SEO Consultation, click here.